Advantages of Direct Mail Management Over Email Marketing

Email marketing and direct mail marketing, both require building that list of customers and prospects. Even when the world is moving towards digital marketing, postcards, leaflets, letters and other printed advertising materials continue to have their importance. Higher response rate, cost-effectiveness, and a tangible impact are some of the main reasons why you will want to include direct mailing into your promotional strategy. Here are 8 reasons why you should not ignore this method of advertising.

Color Laser Printing to enhance your business

Flyers are one of the best tools to spruce up the promotions of the products and services of a business enterprise. However big or small the enterprise is, setting a brand for the company matters the most. Whatever may be the information to be conveyed: be it a release of a new product or service; or the opening up of a new branch or just making people know more about you, brochures can help you convey all you want in a professional yet simple and attractive way to the target audience.

Statistics prove that Direct mail advertising still works

With email becoming the major means of communication among businesses and their customers, everyone thought that direct mail advertising will sooner or later fade into oblivion. The rise of social media platforms like Facebook in the recent years is believed to be the final nail in the coffin for direct mail ad campaigns. However, the statistics that will be presented before you here speak otherwise.

As the title suggests, a leaflet is a mesmerizing technique of marketing. It appeals to the natural human tendency to accept information through any and all channels. It is a big hit in present-day information-seeking society.

Points to Consider Before Opting for Color Laser Printing

Color printing is ideal for producing documents with a combination of color text, graphics and photographs. Most of us are familiar with black laser printers which are cost effective and produce quality prints.

Effective Direct Mail Management Services Do It All

Direct mail management services

Today, there are numerous advertising avenues. Companies strategize their marketing efforts and want to reach a larger audience. They advertise via email, social media, TV, radio magazines and more. Though all these avenues present some distinct advantages, they all offer very little direct feedback as far as response is concerned. Competition is fierce and companies constantly try to step up their advertising and marketing efforts and make an impact with customized and more personalized methods of marketing.

Numerous Benefits

Enter- Direct mail management services.  Businesses large and small have tried it all and have finally reached the conclusion that direct marketing offers some distinct benefits. When print material that is well designed, attractive and relevant, reaches the hands of customers via direct mail, it makes them feel valued and they start paying more attention to the company that they have received this marketing material from. Corporate mailing companies like TPG Direct are now leveraging this trend and offer comprehensive direct mail management services including:

·         digital printing

·         data services

·         cheap leaflet printing

·         polywrapping

·         tagging

·         Barcoding

·         personalization

·         packaging

Additional Services

These are just some of the services that direct mail management companies offer. The mailing companies ensure that the printed advertising and marketing material is folded & inserted into envelopes. Great care is taken to ensure that the final product looks finished and that it has the right postage stamps. The barcoding ensures that postal services can sort these large quantities of mail via machines. This speeds up the process and makes the job easy for them.

Priority Service

Companies opt for these services because it saves them on staffing costs. The existing staff can be assigned other important tasks in the office which adds to operational efficiency of the business. The mailing companies don’t just handle all the mailing processes. They also scrub the mailing list from time to time and keep it updated. This saves businesses money as they do not have to send out mailers to incorrect addresses.

Once the mail has been sent out, they also handle tracking as timely delivery of mail is one of the key factors in effective and impactful marketing. For instance, if a business has sent out some time-specific offers that do not reach the customers on time, it can have a negative impact on the image of the company. A well-run mailing company understands this and prioritizes timeliness and reliability.

If any promotional coupons have been sent out and responses have to be tracked, the mail management companies do that too. They keep a record of all the responses which helps in evaluating the success of the marketing campaign. If the direct mail company is able to run a seamless operation, it can improve the ROI for its customers to a significant degree.   Today, any company that wishes to expand its customer base should consider using the services of reliable direct mail management services.  They will handle the entire job from start to finish and make handling their marketing campaigns a breeze. 

How Direct Mail Management Improves a Company’s ROI

Direct Mail Management Services

Direct mail is one of the most cost-effective tools that businesses use to communicate with their customers. It goes a long way in influencing and motivating prospective customers to enquire about products or services that are being sold by them. The costs of direct mailing are very economical and companies can save thousands of pounds annually by using direct mail management services. The ROI is also very high and it takes the hassle of handling vast quantities of mail, off the hands of the company staff.

Targeting the Right Audience

Direct mail is mailers that are delivered directly to the targeted customers. Most corporate mailing companies like TPG Direct offer all-round services like laser printing, cheap leaflet printing, data services, polywrapping, personalization, postage kit assembly and packaging. They process brochures, flyers and newsletters that are mailed to their clients’ customers. They ensure that all the marketing and advertising material is folded precisely, inserted into envelopes of the right size, sealed and then affixed with the correct postage stamps.

Numerous Benefits

The company saves on staffing which improves the bottom line. Even existing staff can be delegated some other critical tasks in the office and this increases their efficiency. Mailing companies handle large volumes of mail in a very efficient and timely manner. Whenever they come across any undeliverable mail, they will cleanse the company‘s address book and keep it updated. This helps in cost-saving in the future. Folding, packaging, stamping and tracking- they do it all.

The key factor about direct mail is that it has to reach customers on time. This is even more relevant when a company sends out flyers that announce special offers / events. Since they are time-sensitive, they have to be delivered within the required timeframe and will lose their purpose if they reach the recipients late. Only a reliable and long-standing company will be able to understand the import of such matters and will handle that mail swiftly.

Reaching the Masses

Mass mailing is another marketing strategy that many companies adopt, which has also proved to be effective and yields results. This is where cheap leaflet printing plays an important role and it can be used to reach a vast number of people in the shortest possible time. This is something that online marketing can also do, but printed matter has an appeal that e-mailers do not have.

The latter seem impersonal and there are times when conventional marketing methods like direct mail are more effective. As a matter of fact, many marketing surveys have revealed that many customers prefer direct mail. Companies that want to expand the reach of their businesses and make an impact should hire corporate mailing services for printing and mailing needs.