Advantages of Direct Mail Management Over Email Marketing

Email marketing and direct mail marketing, both require building that list of customers and prospects. Even when the world is moving towards digital marketing, postcards, leaflets, letters and other printed advertising materials continue to have their importance. Higher response rate, cost-effectiveness, and a tangible impact are some of the main reasons why you will want to include direct mailing into your promotional strategy. Here are 8 reasons why you should not ignore this method of advertising.

Color Laser Printing to enhance your business

Flyers are one of the best tools to spruce up the promotions of the products and services of a business enterprise. However big or small the enterprise is, setting a brand for the company matters the most. Whatever may be the information to be conveyed: be it a release of a new product or service; or the opening up of a new branch or just making people know more about you, brochures can help you convey all you want in a professional yet simple and attractive way to the target audience.

Statistics prove that Direct mail advertising still works

With email becoming the major means of communication among businesses and their customers, everyone thought that direct mail advertising will sooner or later fade into oblivion. The rise of social media platforms like Facebook in the recent years is believed to be the final nail in the coffin for direct mail ad campaigns. However, the statistics that will be presented before you here speak otherwise.

As the title suggests, a leaflet is a mesmerizing technique of marketing. It appeals to the natural human tendency to accept information through any and all channels. It is a big hit in present-day information-seeking society.

Using a direct mail marketing company for marketing purposes: Does it help?

The trouble with most kinds of marketing campaigns is that they can be so darn expensive. Whether it is television, radio or YouTube advertising, promotion certainly does not come cheap in today’s times. However, there is one sort of marketing that can help a person reach out to his target audience and yet not spend an exquisite amount of money. It is the simple old ‘snail mail’. More and more business-owners are realising the importance of this traditional form of contacting other people and they are waking up to newer uses of it for marketing purposes. Whether a person wants to advertise a certain product or popularise a special offer, using the services of a direct mail marketing company can be a very effective idea.

 The flexibility is tremendous

The best thing about direct mail is that it can be used every step of the way by a business. Whether it is introducing a new product or service to potential customers, starting a new business altogether, sending a thank-you note, letting customers know about a promotional offer or seasonal sale, if used effectively, mails can be tough to ignore because of their flexibility. 

 

Reaching the target audience is important

When the whole purpose of marketing is to reach out to as many of the target audience as possible, a direct mail marketing company can be a boon. People who will be more prone to buy a product or hire a service can be reached easily by working with post codes and regions. It is a lot easier to build a direct mailing list instead of an email list with no addresses or names. 

Usage as a corporate mailing service

Traditional mail can also be used for a specific purpose: to reach out to the corporate world. A lot of businesses try to win corporate companies and customers and instead of using email, a simple mailing service is a better idea. Sending out a brochure or invitation to an event by direct mail is more likely to reach them than an email that will be probably sent to the spam folder!

Integrated and measurable form of marketing

If a person is looking for a marketing tool that will integrate the other forms of marketing he has undertook, then this is a great idea. Reaching out to potential customers through television or radio advertisements is great and then following it all up by sending customers coupons they can use by direct mail is very effective. It has been shown that corporate mailing service leads to increase in sales directly.

Emails are so easy to ignore. It is one click that is needed to send one to a folder where it will never be seen again. That is why a tangible form of marketing is so important in today’s times when people have little time to spare. Knowing how to do it is something every good marketer and business-owner should learn.

How corporate mailing service can be made more effective

Direct mailing service provides easy solutions to business organizations for communicating with the clients. For running a sustainable business, direct as well as regular communication with the clients is a must. Therefore, organizations take help of professional direct mailers so that day-to-day communications needs can easily as well as cost-effectively be fulfilled. Right from providing mailing solutions to response handling services, everything are now available with direct mailing companies making them reliable communications partner.

What direct mailing companies offer

Direct mailing companies provide both the front end and back end services to the clients. Front end services include database management tools, mailing solutions like mass mails, map tools to decide the preferred catchment area for sending mails and also postages to pick the most cost-effective options. Back end services provided by a corporate mailing service are printing solutions, template designing and also response handling applications.

Direct mailing made easy through number of applications

A direct mail marketing company makes use of number of applications to provide the seamless services to the clients. These applications are aimed at automation of various processes and provide readymade for carrying out all aspects of direct marketing in handy fashion. Some of the important applications available with a corporate mailing service are:

• FREEPOST – for handling feedback and collecting responses from the customers
• PostAim – a pre-requisite for delivering envelopes, mailers and packages
• MailSort – for postages and few others.

Apart from these, internet based applications like mailing list generators and auto responders are also helpful for creating flawless as well as very professional letters. Use of applications is quite in sync with the need to handle mass projects where company requires connecting to more and more people. In any case, one cannot go overboard in terms of budget and so direct marketing proves to be a great breather while designing an effective promotion campaign.

Designing the marketing campaign cost-effectively with direct mailing service

Marketing campaign can create a lasting impact on the target audience if it is able to cover large number of prospective customers in one go. A direct mail marketing company makes marketing campaign real fun. It helps business organizations in reaching to larger audiences. This marketing style is taken very seriously and used extensively when an aggressive marketing campaign needs to be launched. The idea is to make sure that the message reaches the right audience; and also ubiquity is attained. If consumers find a particular product or service provider knocking their doors every now and then through pamphlets and newsletters, probability of their paying attention increases.

Whatever is the size of business, need for communicating with the clients can never be denied. Keeping in touch with the customers has manifold effects on the minds of the consumers. Company’s image is never outdated; moreover, customers are well-informed about the latest developments taking place. Direct mail marketing also helps create a uniform image about the company. Thus, direct mail marketing service carries the job of business communication with utmost sincerity and spreads the message of the company – ‘We are here to stay’, loud and clear.

Effective use of Laser Printing Service for Direct Marketing

Laser Printing is otherwise known as digital printing and is a method of printing technology using a computer and the laser beam.  The laser printing is carried out with the use of xerographic process involving a photoreceptor that captures the image by directly scanning the medium. Theprocess of Time saving Laser printing Service is quick and the images are sharper than those printed with other methods like using inkjets. There is no spilling ink or smudging or waiting for the printing ink to dry. Laser printing is most preferred printing process in the direct marketing world for its precision, speed and economy.

Use of printing services

Almost all industries, institution, governments or organizations need to print a large amount of documents for varying purposes. The businesses mostly print letterheads, invoices, receipts, instruction manuals for their products, marketing materials and do on.  The governments and organizations print various forms and letterheads and more.  Schools or other organizations need enrolment forms and many other documents that have to be printed in thousands.  The printing services have evolved with time and introduction of new technologies. These repetitive and massive printing tasks are made easy by using faster, cheaper and more efficient technologies for printing. This Time saving Laser printing Service includes thecapability to print on plastic or metallic surfaces besides paper.

Laser printing and economy

Though laser printers are more expensive than the inkjets the advantages and the economy compensate well for the extra cost.  In the long run laser printing can be much cost effective for the laser printing service providers as well as the client.  According to experts, with the technology making fast strides, more efficiency and cost effectiveness can be achieved in the future. High volume printing is much cheaper and time saving with laser printing and hence it is much preferred by all.

Laser printing Essential for Business use

Businesses need a lot of printing and laser printing service should be well equipped with technology and talent to meet these requirements.   Brochures and fliers are made in large numbers with innovative use of colors and design to attract customers.  Besides, user manuals for products are also printed using laser printers. Seasonal promotional materials like mugs, key chains and more are printed with the company logo.  This involves printing on surfaces other than paper or cardboard.  Special technologies like laser engraving are used for printing on metal surfaces or porcelain etc.    Plastic cards are printed in high volumes using plastic card embossing or thermal card printing technologies.

The laser printing service has become an essential part of business activity.  They are much in demand for the innovative methods, imaginative designing of printed materials, fast and timely delivery, better cost efficiency and overall quality of service.  The fast paced printing industry employs talented professionals at every level and use the relevant technology and machinery for meeting the ever increasing demand from clients. Laser printing has established its vital role in every sphere of activity and so there is vast scope for the field of laser printing to go through more innovation.